Even experienced business people dread writing business proposals, but this is a necessary skill. Knowing how to write a business proposal that wows your management and potential customers alike can mean the difference between business success and failure. Because this is a simple and straightforward process, there is no reason not to be a master in the art of writing business proposals that work.

The first step to writing a business proposal that works is determining exactly what the competition wants. Sometimes this is as easy as asking them, but at other times you may need to think about value added services and unstated needs. Offering the client what they need, even when they didn't specifically ask for it, can make the difference between a winning proposal and a long string of losses.

The second step is to assess the competition. If there is a lot of competition, this deal may require more energy or, conversely, not be worth a whole lot of time and effort. While you should make every effort to remain competitive, avoid situations that may turn into bidding wars. Most businesses will not benefit from undercutting the competition rather than focusing on product. However, you need to remain competitive, especially if you are in a field with a lot of competition.

Step three is to ask pertinent questions. More customers are willing to provide information than you may think. Asking the right questions can clue you to their needs. A lot of people think they know what the customer wants, but if a customer doesn't feel understood, they will find someone who does.

The previous steps should aid you in creating a proposal without stressing out. The end result will be a well written, and accepted document that will bring you more sales as well as set you apart from your competition. If you have the right tools, you can increase your selling power.